Honda Super Bowl Ad Features Choir of Singing Sheep

Honda’s Super Bowl 50 ad stole the show, garnering fans from around the country. This spot featured a herd of sheep turned choir, singing Queen’s iconic “Somebody to Love.” Twitter exploded after the ad aired, with fans claiming there was nothing to top Honda’s singing sheep.

According to Business Insider, the ad was meant to showcase the new in-bed speaker option that lets you listen to your music when you step outside of your truck. The ad featured a farmer hauling sheep to a nearby field, turning on the speakers as he emptied the sheep, and driving away. The sheep can’t get enough of his music, and break out into song.

“It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.”

Created by the ad agency RPA, the Honda Super Bowl ad also highlighted the new Honda Ridgeline truck. While it has a tough exterior and impressive performance, this Honda pickup has all the latest amenities to make driving and working more enjoyable.

All-New 2017 Honda Ridgeline’s Big Reveal Will Be at Super Bowl 50

Honda Ridgeline - Fort Smith, AR
Pictured is the 2014 Ridgeline. What can we expect in the 2017 edition?

The all-new 2017 Honda Ridgeline pickup truck is one of the vehicles we are most highly anticipating at Floyd Traylor Honda, and its arrival is getting nearer every day.

First, though, will come its big reveal. It’s just been announced that the Honda Ridgeline will debut on television on Sunday, February 7, to more than 100 million viewers during the 3rd quarter of Super Bowl 50.

This will be in addition to several promotions across other platforms, like the Internet. It’ll be the first official Honda Super Bowl commercial since “Hugfest” aired in 2014, which focused on Honda safety.

“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.

The all-new 2017 Honda Ridgeline will launch at Floyd Traylor Honda in the first half of 2016, joining our new lineup of innovative light trucks. It’s an all-American truck that has been developed in Ohio and California and will be produced in Alabama.