Honda’s Super Bowl 50 ad stole the show, garnering fans from around the country. This spot featured a herd of sheep turned choir, singing Queen’s iconic “Somebody to Love.” Twitter exploded after the ad aired, with fans claiming there was nothing to top Honda’s singing sheep.
According to Business Insider, the ad was meant to showcase the new in-bed speaker option that lets you listen to your music when you step outside of your truck. The ad featured a farmer hauling sheep to a nearby field, turning on the speakers as he emptied the sheep, and driving away. The sheep can’t get enough of his music, and break out into song.
“It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.”
Created by the ad agency RPA, the Honda Super Bowl ad also highlighted the new Honda Ridgeline truck. While it has a tough exterior and impressive performance, this Honda pickup has all the latest amenities to make driving and working more enjoyable.