First impressions are a big deal and automakers are getting even better at impressing consumers right from the start. This is evident in J.D. Power & Associates 2018 U.S. Automotive Performance, Execution, and Layout Awards, which measures how appealing new vehicles are to their owners. This year, both the 2018 Honda Accord and Ridgeline earned top marks in their respective segments.*
The APEAL Study surveyed owners and lessees about their new vehicles and asked them to rate 77 attributes, including the feeling of luxury and comfort, fuel economy, driving dynamics, and technology features. The owners responded after 90 days of ownership.
In this year’s study, all categories saw an improvement over the 2017 results. The attributes are then combined into an overall score on a 1,000-point scale.
In the Midsize Car category, the Honda Accord earned the most points.* The Ridgeline was named the best in the Midsize Pickup segment for the second year in a row.* Also performing well in the study were the Civic in the Compact Car segment, the CR-V in the Compact SUV category, and the Odyssey in the Minivan segment.*
Overall, the Honda brand received a score of 818 points, which is above the mass market average of 814 points.
Learn more about the award-winning Honda vehicles at Floyd Traylor Honda.
*J.D. Power& Associates 2018 APEAL Study, July 2018
As the weather warms up you might be wondering–what are the best road trips to take in the self-proclaimed “Natural State”? Here are some suggestions.
Sylamore Scenic Byway
Made up of Highways 5 and 14 as well as a Forest Service Road, this scenic route takes you into the heart of the Ozark National Forest and through beautiful Stone County.
Ozark Highlands Scenic Driveway
Take Highway 21 up through the Ozark National Forest to find yourself surrounded by stunning natural views. Approximately 1.2 million acres of untouched woods await you in this national park.
Highway 103 from Clarksville to Oark
Head through timber land and family-owned cattle farms to experience a bit of the scenic country life on this route, and if you want to make a day of it, go canoeing or hiking in the Wolf Pen Recreation Area in Oark.
Boston Mountains Scenic Drive
Get on Highway 71 and head all the way up to beautiful Fayetteville; it’ll take you through mountainous scenery and to a secluded, relaxing spot where you can get away from it all.
Arkansas Highway 23
From Elm Park to the Missouri state line to Ozark and Eureka Springs, Highway 23 is lauded among natives as the scenic and beautiful “Pig Trails.” Check out any of the many towns along the way for a visually stunning, cozy day trip.
In Arkansas, there are plenty more scenic routes and stunning highways besides the ones we’ve listed above. Why not take one of these trips in a brand-new ride from Floyd Traylor Honda?
Once again, the Insurance Institute for Highway Safety (IIHS) is testing to ensure our vehicles are as safe as they can be. In the most recent testing, the IIHS checked headlights and a lot of the vehicles aren’t doing so well. This being said the best pickup headlights were found on the all-new 2017 Honda Ridgeline.
The available LED headlights on the Ridgeline RTL-E and Black Edition trims illuminated 358 feet of the road. Whereas the poorest performing pickup the Colorado only illuminated 123 feet in the test.
The IIHS evaluated headlights on 11 pickup models and gave each a score of good, acceptable, marginal, or poor. The Ridgeline was the only pickup to receive a good rating.
One feature that helped the Ridgeline was its high-beam assist feature. This feature automatically turns on the high beams when no other vehicles are present, and turns them off if another vehicle is approaching. It also provides better visibility without having to worry about blinding other drivers.
And, to encourage more automakers to improve their headlights, the IIHS will be using its headlight ratings as one factor in its annual Top Safety Pick+ awards.
The internet watched as Chevrolet delivered a major blow to the Ford F-150’s aluminum body – literally. The rock drop scratched and dented the Silverado 1500 and left major punctures in the F-150’s aluminum bed. As it turns out, Honda was also watching closely, and the Japanese automaker took the challenge to prove it was just as tough as American-made trucks.
To do so, Honda performed the same rock drop into a Ridgeline’s standard composite bed. A whopping total of 830 lbs. of concrete blocks fell from a height of about five feet into the bare bed. The end result? A few scratches, no dents, and nothing even remotely close to a puncture. Even better, the black composite hid the scratches so they were barely noticeable.
As an added bonus, the tailgate still worked perfectly and the in-bed trunk was unscathed, neither of which Chevrolet showed in their ad. While both the F-150 and Silverado 1500 have add-on bed liners, the Honda Ridgeline doesn’t seem to need one.
The Ridgeline rock drop proved that Honda’s full-size pickup’s bed is more durable than both the Silverado 1500’s steel and the F-150’s aluminum. All three trucks compete with the Ram 1500 and Nissan Titan.
Now that Honda’s thrown down the goblet, who will pick it up?
Honda’s Super Bowl 50 ad stole the show, garnering fans from around the country. This spot featured a herd of sheep turned choir, singing Queen’s iconic “Somebody to Love.” Twitter exploded after the ad aired, with fans claiming there was nothing to top Honda’s singing sheep.
According to Business Insider, the ad was meant to showcase the new in-bed speaker option that lets you listen to your music when you step outside of your truck. The ad featured a farmer hauling sheep to a nearby field, turning on the speakers as he emptied the sheep, and driving away. The sheep can’t get enough of his music, and break out into song.
“It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.”
Created by the ad agency RPA, the Honda Super Bowl ad also highlighted the new Honda Ridgeline truck. While it has a tough exterior and impressive performance, this Honda pickup has all the latest amenities to make driving and working more enjoyable.
This will be in addition to several promotions across other platforms, like the Internet. It’ll be the first official Honda Super Bowl commercial since “Hugfest” aired in 2014, which focused on Honda safety.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.
The all-new 2017 Honda Ridgeline will launch at Floyd Traylor Honda in the first half of 2016, joining our new lineup of innovative light trucks. It’s an all-American truck that has been developed in Ohio and California and will be produced in Alabama.