First impressions are a big deal and automakers are getting even better at impressing consumers right from the start. This is evident in J.D. Power & Associates 2018 U.S. Automotive Performance, Execution, and Layout Awards, which measures how appealing new vehicles are to their owners. This year, both the 2018 Honda Accord and Ridgeline earned top marks in their respective segments.*
The APEAL Study surveyed owners and lessees about their new vehicles and asked them to rate 77 attributes, including the feeling of luxury and comfort, fuel economy, driving dynamics, and technology features. The owners responded after 90 days of ownership.
In this year’s study, all categories saw an improvement over the 2017 results. The attributes are then combined into an overall score on a 1,000-point scale.
In the Midsize Car category, the Honda Accord earned the most points.* The Ridgeline was named the best in the Midsize Pickup segment for the second year in a row.* Also performing well in the study were the Civic in the Compact Car segment, the CR-V in the Compact SUV category, and the Odyssey in the Minivan segment.*
Overall, the Honda brand received a score of 818 points, which is above the mass market average of 814 points.
Learn more about the award-winning Honda vehicles at Floyd Traylor Honda.
*J.D. Power& Associates 2018 APEAL Study, July 2018
Currently, midsize sedans aren’t fairing too well in an automotive market that favors larger vehicles like the Honda Pilot. But, Honda recently revealed the redesigned 2018 Honda Accord, a family-sized sedan, which might offer the right formula to entice drivers of all ages. More space and a longer wheelbase may just put the four-door car on par with its crossover competitors.
Standing out from the crowd isn’t something that Honda is historically known for, but its styling is quickly moving in that direction. The Honda Civic brought a sharper, sportier design than the outgoing model without compromising what drivers love: quality, efficiency, and space.
Much like the Civic’s redesign, the 2018 Honda Accord looks to make the same move. Sportier styling comes hand-in-hand with the features that drivers love about the midsize sedan. Reliability and quality come standard.
Drivers will also enjoy a few new engines, including a 2.0-liter turbocharged four cylinder that replaces the outgoing V6 engine. The upcoming model also brings a longer wheelbase and more interior space, making it the perfect model for families.
As though that isn’t enough, Honda has another surprise in store. The Honda Accord Hybrid, a model known for offering all of the same qualities as the standard sedan with higher efficiency, will shift production facilities. The hybrid model will officially move from Japan to the United States for the 2018 model year.
We here at Floyd Traylor Honda can’t wait to get behind the wheel of the redesigned 2018 Honda Accord.