First impressions are a big deal and automakers are getting even better at impressing consumers right from the start. This is evident in J.D. Power & Associates 2018 U.S. Automotive Performance, Execution, and Layout Awards, which measures how appealing new vehicles are to their owners. This year, both the 2018 Honda Accord and Ridgeline earned top marks in their respective segments.*
The APEAL Study surveyed owners and lessees about their new vehicles and asked them to rate 77 attributes, including the feeling of luxury and comfort, fuel economy, driving dynamics, and technology features. The owners responded after 90 days of ownership.
In this year’s study, all categories saw an improvement over the 2017 results. The attributes are then combined into an overall score on a 1,000-point scale.
In the Midsize Car category, the Honda Accord earned the most points.* The Ridgeline was named the best in the Midsize Pickup segment for the second year in a row.* Also performing well in the study were the Civic in the Compact Car segment, the CR-V in the Compact SUV category, and the Odyssey in the Minivan segment.*
Overall, the Honda brand received a score of 818 points, which is above the mass market average of 814 points.
Learn more about the award-winning Honda vehicles at Floyd Traylor Honda.
*J.D. Power& Associates 2018 APEAL Study, July 2018