The all-new 2017 Honda Ridgeline pickup truck is one of the vehicles we are most highly anticipating at Floyd Traylor Honda, and its arrival is getting nearer every day.
First, though, will come its big reveal. It’s just been announced that the Honda Ridgeline will debut on television on Sunday, February 7, to more than 100 million viewers during the 3rd quarter of Super Bowl 50.
This will be in addition to several promotions across other platforms, like the Internet. It’ll be the first official Honda Super Bowl commercial since “Hugfest” aired in 2014, which focused on Honda safety.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.
The all-new 2017 Honda Ridgeline will launch at Floyd Traylor Honda in the first half of 2016, joining our new lineup of innovative light trucks. It’s an all-American truck that has been developed in Ohio and California and will be produced in Alabama.