2016 Honda Civic and Pilot Honored in Hispanic Motor Press Awards

Honda Civic - Fort Smith, AR
The 2016 Honda Civic is already an award-winning sedan.

The all-new 2016 Honda Civic and all-new 2016 Honda Pilot have been named “Best Compact Sedan” and “Best SUV,” respectively, in the latest Hispanic Motor Press Awards.

The Honda Civic was noted for its great styling, first turbocharged engine, numerous safety technologies as part of the Honda Sensing suite, and Apple CarPlay and Android Auto compatibility.

“The 2016 Civic is a bit longer, with a roomier interior and a high level of connectivity, with a smooth power plant. These enhancements make this new platform a real winner for the Hispanic consumer,” said Ricardo Rodriguez-Long, Jury Director, Hispanic Motor Press.

The Honda Pilot stood out as one of the best vehicles for families with seating for up to eight occupants, an available nine-speed automatic transmission, and a host of assistive driver technologies to help keep everyone safe.

“The new Pilot has grown into a practical and efficient family vehicle. With the AWD option, three-row seating, safety features and a premium feel, it stood out among the other options tested by the jurors. It’s a very good all-around package for the larger Hispanic family,” said Rodriguez.

Check out the award-winning and all-new 2016 Honda Civic and Pilot at Floyd Traylor Honda!

All-New 2017 Honda Ridgeline’s Big Reveal Will Be at Super Bowl 50

Honda Ridgeline - Fort Smith, AR
Pictured is the 2014 Ridgeline. What can we expect in the 2017 edition?

The all-new 2017 Honda Ridgeline pickup truck is one of the vehicles we are most highly anticipating at Floyd Traylor Honda, and its arrival is getting nearer every day.

First, though, will come its big reveal. It’s just been announced that the Honda Ridgeline will debut on television on Sunday, February 7, to more than 100 million viewers during the 3rd quarter of Super Bowl 50.

This will be in addition to several promotions across other platforms, like the Internet. It’ll be the first official Honda Super Bowl commercial since “Hugfest” aired in 2014, which focused on Honda safety.

“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.

The all-new 2017 Honda Ridgeline will launch at Floyd Traylor Honda in the first half of 2016, joining our new lineup of innovative light trucks. It’s an all-American truck that has been developed in Ohio and California and will be produced in Alabama.